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The Full Story
About
One of contemporary music's most important instruments, the guitar is a fascinating collectible, coming in all shapes and sizes - and often with some legendary previous owners.
Mission
Pure Effect Music has been created with one sole purpose. To represent one of the world's top private guitar collections.
Vision
This incredible collection of over 300 guitars including vintage Gibson instruments, prewar Martin guitars and a variety of rare independent modern luthiers will be made available for purchase over the coming months.
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